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WOW! What a night, I hardly know where to start. On the Friday morning there was still so much stuff to do it was scary. In fact Gemma had just finished her amazing hand painted mural at 6.30pm and Sam just finished hanging the shop sign at 6.55pm. Phew.
I had received 105 RSVPs so we made up 105 goodie bags which included Lazy Oaf pins, postcards, bambi and owl hanging decorations, heart hair bobbles and LLROK unicorn pins and huge disc necklaces all wrapped up in heart printed bags. Unfortunately I had run out of time to add the Superette pin badges but I will be popping one in every website order from today onwards.
The first guests arrived bang on 7pm and by 7.30 our little shop was full to the brim. We served beer, wine and pop in the basement downstairs (see photo below) and Mette handed out the goodie bags at my ship-shaped bar. It was so lovely to meet lots of website customers and see familiar faces from the pictures on my blog.
As promised I previewed my new collection "Go Go Girls from Outerspace" and it was great to hear people's comments and reactions - the favourite pieces seem to be the robots with googly eyes, rockets with star danglers and the rayguns. I'll be launching the collection on the website at the beginning of February after the mammouth LLROK January sale.
Sam took lots of photos on the night and Sam's Dad filmed the evening - I can't wait to see that. Below (from left to right) are the chic sisters Laura and Charley who brought their christmas pressies for eachother; my designer/maker pals Kazuko and Emma; and my lovely website customer Sapphire with her cute boyf. who wanted to know when I'm gonna start making jewellery for boys. We then decided I was just way too girly for that.
As people drank, shopped and squealed their way through their goodie bags we continued snapping them. Below are 2 kooky chicks who's names I didn't catch - if you read this leave a comment and let us know who you are! In the middle is Steven from Our Shop who loves posing for piccies!
One of my favourite parts of Superette are the jumbo red lips shelves. Sam handcrafted them from scratch! They have a little light inside and 3 mirrored turntables that house a charm ring, charm bracelet and charm brooch.
We closed the shop at 11pm and continued partying in the Big Chill Bar. I woke up the next day with a very sore head. Thanks so much to everyone who came and made the night such fun! I know many of you came from far and wide - especially Jil and Holly from Newcastle and Imogen and Nicola from Tunbridge Wells. You gals rock! While I'm thanking people I also have to name check Sam's Mum Mary who cleaned like a trouper all day Friday; our work experience dude Paulo who was a star and my friend Mette who made lots of stock for the party. Last but not least my super boyfriend Sam (who I love to pieces) he works tirelessly behind the scenes at LLROK and without him Superette wouldn't be so super.
We will now be open everyday until and including Christmas Eve - Monday to Saturday from 12pm til 7pm and Sunday from 12pm til 5pm. I will be working away in my new studio at the back of Superette so come and say Hi! if you couldn't make the party! I posted 85 website orders today and now I have 3 wholesale orders to make for Bow Wow Wow in Leeds, Sista in Kingston and a new shop in Spain. I know the website is very low on stock as I have been overwhelmed by christmas orders so if the item you were after has sold out have a look at my stockist list to see if I sell in a shop near you! Give them a call and they may have the piece you're after. If you would like something completely different then come to Superette - I have a whole host of new goodies, one-offs made for press, vintage pieces and more! Yippee!
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Super cool! It looks fantastic- i know where i'm going first next time i'm in London!!
Harriet xoxo
Wowzers, the party looked like fun!
My friend Claire, who went, has got me something from the shop! I have no idea what is it so thats very exciting!!
I am glad it has all gone great and I will so be in before 2006!! ha ha 2006 seems so long away but its not! (therefore the new collection will be out soon! *bounces excitedly*)
Lizzie
x
Yay!
Tremendous party it was. Chris, my boyfriend, bought me the lovely vintage white owl pendant on the long gold chain for Christmas! I'm so excited.
See you soon!
Sapphire
x
Hey there! Those piccies look so much fun and I adore tha red lip shelves! Fantastic! I feel so sorry for myself that I couldnt make it but Ill be popping in soon so watch this space! Haha! I couldnt be more jealous of tha unicorn pins all tha lucky ladies recived, I adore unicorns *sob*
Anyway well done for what looks like such an awesome opening! Youre a fab little lady so keep up tha good work! Congrats x
omg i can't believe i missed your opening party! I've been so busy.....leona congrats on your shop opening it looks absolutely amazing! I wanna do some work experience with you!
and i'm coming in after xmas to spend my xmas money wish i could come sooner but i;m sooooo skint!
x lorsx
WOW THAT PARTY WAS GREAT!!!!! Hacked off I had to leave early but the time I spent there was fantastic! Argh in that picture Nikki's mum took I look so awful!!! Noooooo hehe :D
It was a grrrreat party and I wish you and Gemma all the best!
xxxx
AND YOU NAME CHECKED US!!!!!! Ah wow! *bows down before the computer*
hehe you made my day! :P
xxx
wow it sounds so fun! i was sad i couldn't come! unfortunatley my parents declared that coming all the way from edinburgh for a shop party was a bit ridiculous...it was tempting to hitchhike for the goodie bag alone! some time im definatley going to go to london for a shopping trip though, and ill make sure to drop in!
xxx
hey, where abouts is the shop? i was at brick lane today and couldn't find it. it's down brick lane, right?
hey, congratulations on the shop!!!!!!!
it looks fab!!!
fay xxx
oh my gosh im so sad i didnt get to come!! it looked like you all had an amazing time!! well done you xxx
will definately come to see the shop one day soon..!
Ooh, congratulations everything looks so fabulous!
wow! really fast delivery and free gifts were great!! would def buy again anyday! thanks xxx
I want a pink and black diagonal(think that's what it is) wall now!
I'm so glad the opening party went well Leona! - but I'm really sad I missed it. I'm going on holiday to Barbados tomorrow, and I'm taking ALL of my ladyluck jewellery with me! xx
I'm adding superette to mystockist list today - until then we are at 66a Sclater Street, Off Brick Lane, London, E1. thanks!
hi Leona! congratulations for your new shop, sure it'll be one of the highlights of London! I'm off tomorrow morning for fogcity, will try to jump in for a visit during my stay there! I just saw you r on the BBB list in Berlin, where we are also coming for our usual cruise searching for hot labels! well.. see you soon! Sergio (Sugar Babe)
Fantastic product! Very quick delivery the free unicorn badge is ace,i'll defo use lady luck agian u r highly reccomended
Heya Leona, Superette looks fantastic! Just received the order I made for my b-day spending, thanks for sending it so soon, I couldn't wait! Cheers for the free gift as well, I love it xxx
Hey Leona! The shop looks fantabulous. Will def be coming by in either Dec or Jan hehe. Isn't Beyond Retro close to Brick Lane too? I can hop into that too! My friends are v jealous lol cos I have relatives in London that I see regularly. *Just an excuse to come down, o course*
Lv Izzy
Oh my...
It all looks so pretty, awesome job!
Recieved my xmas orders for me & my friends today...wasn't allowed to see mine (bah...) BUT the things for my friends are so gorgeous, even better in real life! I'm so sure they'll love 'em!
And the free gift? hehe...love.love.love.
Thanks and Congrats!
SoPHiA_// xxxx
Very Pleased with service, 2 day delivery & well packed. (Serious comment from Rebecca's dad!)
Yay, went to London today, dragging my boyf. on what turned out to be a very extensive search for you new shop, but managed to get there eventually, and it is SO COOL!!!!! And it's a really good mixture- your rocking accessories and the really really cute lazy oaf clothes. Well done guys, it rocks!!!!! (people, you have to go!!!)
Just want to say thanks for the goodie bag you gave me the day after the party! Was wicked meeting you in the shop, so awesome! Also thought I'd say the zip earings I bought from Camdem (I mentioned buying them to you and you seemed rather happy! lol) are literally always on my ears! Everytime I go out, I wear my zip earings, pink golves and 'Girls On Film' necklace with pride! Not only that, all my mates want your stuff! Well, they keep trying to steal my stuff, but I told them where to go! lol, anyway, thanks again! I'm gonna go back to the store after Christmas to spend my X-Mas money! Can't wait! :-D
Kitty
x x x
your shop looks very very cool, and if i ever visit London i will stop by! The Ramones necklace arived today! Thank you sooooo soooooo much it is perfect and truely fabulous :) ceri will love it, and i now am desperate for a yellow ladyluck badge, i will have to order something...! thanks xxx
Internet shopping rules!!! was very pleased when ordering presents for myself and friend. Very efficient. Order came through easily and speedily. Top stuff - keep it going!
merci beaucoup pour la purse!
I came to the shop on fri and its the BEST i really wanted to meet you too leona but you were out christmas shopping i was disapointed but i di buy a lazy oaf tee and an oh la la black guitar necklace which was the last one left!! the lady in the shop phoned you to see if you had any and i was soo relived to know you did i will be back everytime im in london i hope to see you next time though. keep up the amazing work.
its parties like this that make me really sad to be living in Chicago. your store looks so cute!
Just came home from school, tremendously excited about receiving my LL goodies. Now my best friend and I have friendship bags which we can wear together when we wander around Edinburgh! Stuff was superbly packed, with tottie stickers and tissue paper. Love the free badges too! I could tell there was effort put into packing the things. Thanks, have a Mega Merry Christmas.
Love Lindsay
i just spelt my name wrong about 6 times because i am soooo excited! my friend gave me the 'debbie' blondie earrings today for christmas and i luuuuuurve them very much! i love the unicorn badge that came too, Thanks for making kickass stuff! xxx
My items just arrived, recieved before christmas as promised. It came perfectly packaged, with great care and effort put into it. The free gift was just the icing on the cake:)
I cant wait to go to Manchester and raid the little LLROK shop in afflecks palace...yay!!
hey leona, the order arrived today, i really appreciate you going the extra mile to make sure it arrived on time :) i'm going to stuff the friendship pouch full of sweets for my best friend! merry xmas!
Hey there! I dont know if youre going to post a new note on here before christmas so Ill say it now because tomorrow and sunday its all go go go!!! So I doubt Ill get back on tha internet. Anyway...back to tha point...
MERRY CHRISTMAS!!!
Enjoy! Eat, drink and be merry!!!
Love Lorna xXx
amazing i woke up this morning to see the post man had delivered my little box of goodies only 2 DAYS after i had ordered it! oo sooo quick!...... hope everyone has a very merry christmas! love siobhan x
my items arrived today, i'm very pleased with EVERYTHING... thank you for sending them in so quickly, and thank you for the extra gifts also! your stuff looks even better in real life!
xx, florence
I'm really pleased with the stuff I ordered....so many people have commented on how cool my earrings are! (the bottle top and opener ones) I also got a pressie for a friend from here which she LOVED! happy new year to everyone, freya xx
thanx very much! I got a gift voucher for my friend nina for xmas nd she was v impressed! She noted that the message was hand-written and thought it was beond infinitely cool. So thanks! xx
Oh My God, Oh My God, Oh My God!!! I had to get right on here and say thankyou for my order, it only arrived half an hour ago! I ordered the Jingle Bells earrings and the Kissing Kids necklace just after Christmas with my Christmas money. Missed the sale by a couple of days but the earrings are so pretty I can forgive the few quid I would have saved! I loved the sticker on the outside of the box to say it was from LLROK, made me even more excited about opening it! Love the free gifts too and it was all packaged really lovingly! I will be in London at the end of the month so I will definitely be visiting the shop to thank you personally! Well done for all the hard work! Love Lisa xxx
Hi, I just recieved my items, the soda pop earrings and the blue pony necklace and they are gorgeous! Very very happy with the goods and the service, & thankyou for the badges. (:
xx
Cheers for the soda pop earrings its my friends 18th and she'll be well chuffed,the unicorn necklace i brought for my other friends 17th was a big hit,fast delivery good price (sale) and well packaged cheers melli x
Recieved my "ooh la la" guitar necklace and it's fab! Works really well teamed with a black outfit and a slick of red nail polish! A real talking point! Thanx for the free gifts too - they're great!x
omg!!! i wish i could of come to the party - im so jealous. the shop looks ace and as soon as i'm down south i'll come!! c ya xx
WOW! My legwarmers are ultra funky and I LOVE them so much! I will SO be using your website again! They look gorgeous with skinny jeans and my ballet pumps! Thank you, you rockk as I couldn't find leg armers anywhere else apart from tacky glittery ones. Ew. The service was so quick aswell!
i am soooo dragging my friends there next time we go shopping. you rule!!
i just got all my stuff in the post, in no time at all. fantastic!! lov all of it.
my friend loves her birthday present.
