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Exactly 2 years ago we created the original Teeny Bopper Rings and by popular demand we've brought them back - and they're cuter than EVER! When Becky our new studio assistant started in May it was her first creative project to source unusual novelty buttons to create a trio of hip new styles. Magical buttons arrived from far and wide including giant scissors, crafty owls, dinky cola bottles and life like pencil sharpeners...we ooh-ed and ahh-ed as every parcel arrived. Becky whipped the fun materials into 3 super snazzy styles - Picnic Party for fruity cutie candy gingham lovers; True Romance for hot dates and Arty Crafty Gal for creative cut and paste kids.
We then called upon our super photo shoot crew - sassy, young snapper Lindsey Sheffield and super cute Model Suki to create some early Seventies Jackie Annual style shots. Props included Becky's Grannies wooden knitting needles and heart shaped straws I picked up at a jumble sale and we made the tops by chopping the arms off American Apparel tees and sewing on plaited terry towelling sweat bands - do you think it'll catch on!?
Behind the scenes photos by woodland wanderer Amy Coulson.
6 weeks ago we decided to put the snazz back into Superette so we closed the shop, sold all our furniture on eBay and Sam my boyfriend hung up his Graphic designers cap and put on a hard hat! I dreamt of serving customers through a giant heart shaped serving hatch, displaying all our goodies in themed colourful stories, creating a window installation to make all passers by stop and stare with amazement and selling pretty dresses and quirky accessories by similar minded designers. Can we do it? Yes we can! Firstly we put together a crack team of interns who believed in our vision of cute ‘n’ crafty goodness – Collette, Caitlin and Amy the prop’n’plush makin’ wonderkids; Fran and Natalie the super star sewing crew, Liz the cardboard whiz, Nat the doodle meister and Jenna the pro cupcake baker. With these gals aboard the good ship Lady Luck we could do anything!
Sam pretty much worked day and night on the build whilst us ladies worked on the instore props and window display. For Superette’s first ever window installation we created the theme “woodland picnic party” in which a pink haired mannequin (aka Bunty) flew a kite and frolicked with life size plush woodland creatures around a neon hamper full of knitted foods with smiling faces….we were all squealing with excitement at the prospect! Collette set to work on a giant bambi made from sparkle PVC, whilst Fran made a red and white striped shorts and braces combo for our mannequin and Caitlin spray painted a vintage picnic hamper neon yellow and made a giant owl from kite fabric. But none of us could knit… oh oh
I sent out an SOS via Leeds and Glasgow Craft Mafia and Etsy and we were inundated with offers by a whole bunch of talented ladies. Phew! Sharleen Morco from Mmm…Fruit in California made us a giant strawberry cake with slices of cake to sell in Superette; Helen Cotterill who can sometimes be found selling her wares at Pretty Crafty Things in Leeds whipped us up a knitted bottle of Babycham with 2 cocktail glasses and cherries (it’s a sophisticated picnic y’know); Alicia Kachmar from Brooklyn made us a punnet of smiling strawberries and the most adorable ice creams to sell in Superette; Laura from Eendol in Charleston, United States made us a batch of salmon and cucumber sandwiches and ice creams called Mr 2 Scoops to sell in Superette; and Kandy Diamond from Knit and Destroy made us a giant lolly for Bunty to hold along with some mini knitted sweeties and lolly brooches to sell in Superette. We'd gone crochet crazy and when the ladies from Let's Knit magazine came to the opening party they were delighted!
It was now time to start work on some fun instore props to display all our goodies. Sam had designed a wall unit in which we could create 9 miniature sets for our favourite products, which included:
• the Ice Cream display with candy coloured menu board, ice cream holder and a 3D ice cream van complete with ice cream seller and a queue...eeeeee
• the Owl display in which our Miss Hoot Hoot necklaces are perching on their very own tree house style huts and our Barn Owl Betty purses are resting on tree branches…awww
• the Lollipop tree display in which our fruit jewellery is displayed on fruit shaped cards hanging from a pink lollipop tree behind a white picket fence on a sunny day with Vince the bunny flying past...don't ask!
With the display coming together I turned my thoughts to what we were going to sell in the all new Superette! I was looking for clothes and gifts that complimented our growing range of fun jewellery, crazy accessories and cute stationery. I snapped up some adorable dresses with hearts and stripes and polka dots from Reko who had the stand next to us at the Clothes Show Live last year; super doodle vests and sweats by Brennan and Burch; ace accessories including a tooth keyring and airmail pouch from Smil in Berlin, super bright clutch bags from Babbu in Italy and adorable travel sets and gift wrapping sets from Edu Brasil. The most exciting news for y’all who cannot make it down to Superette is we’ll be carrying all these labels on our website very very soon – hip hip hooray! We also plan to stock Girl Gang, Emma Bell for Irregular Choice and more…
Stock was beginning to arrive, props were nearly finished and Sam had just about finished making and painting all the furniture so it was time to set an opening date and plan a party to celebrate! I invited everyone dear to Lady Luck’s heart (including everyone on our mailing list of course!) and we began making limited edition Sweetheart necklaces to put into freebie swag bags stuffed with lots more heart goodies and we planned a fun buffet including homemade cupcakes and cookies, fruit punch, pink bubbly, sandwiches cut into stars, hearts and daisy shapes and the crowning glory…a sausage safari!
On the day of the opening it was a pretty calm affair decorating cupcakes and finishing the hanger toys until about 2 hours to go when we still had a whole studio to clean, a whole shop full of stock to price and a buffet to prepare! But the cavalry arrived in the form of Sam’s Mum and Dad to help us clean and then my Mum and her hubby and my favourite Auntie Jeanie arrived and I was excited to show them around the place. Laura our bar tender for the evening arrived a bit before 7 and she told us there was a queue forming outside the shop, ahhhhhhhh, how exciting! We managed to open at 7 on the dot and I stood at the entrance handing out goodie bags as the crowd of Lady Luck jewellery wearing girls filed through the door. All 40 goodie bags were gone in 2 minutes flat…
Thanks to everyone who made it down to the party - all our lovely friends and family; Russell the editor of Super Super; Suzy and Ian the editors of Nude Magazine, Loretta from Let's Knit; Navaz and Bella the old fashion team from Cosmo Girl; all our interns old and new; Sapphire our Myspace Model, Lindsey and David our photographers; the Lazy Oaf crew; and YOU our amazing and god damn cute customers! You ate cupcakes, drank bubbly, ooh-ed and ahh-ed at the all new Superette and shopped til you dropped! And here it is Lady Luck's all new sparkle pop shop and studio combo Superette, hope you can drop by and visit us some time soon...
One final special thank you goes to Becky our lovely studio assistant who kept the website running smooth as clock work through the whole chaos of the refurbishment - we salute you! Sam and I are now off to Wales for a relaxing week off with the family and we'll maybe do some pony trekking. See you xxx
PS. Superette is now OPEN Monday to Friday from 10am to 6pm and Saturday and Sunday from 11 am to 6pm. If you need help with directions call us on 020 7033 4286.
Some of you may or may not know but we also have a sparkle pop shop and studio combo called Superette based in Shoreditch, London. It's been closed for the past 6 weeks undergoing an amazing makeover and we plan to re-open on Friday 17th August. To celebrate we're throwing a party for everyone who's worked on the rockin' refurb, friends of Lady Luck Rules OK, guys 'n' gals in the neighbourhood and YOU our lovely loyal customers.
We've got swag bags of freebies for early comers and bubbly, fizzy pop and yummy nibbles all served through the giant heart shaped serving hatch - yes it's true!!! We'll be launching a whole host of new LLROK jewellery; cute craft books; new hard to find 'zines; super girly tees by the new Oafette label (sister act to Lazy Oaf); adorable dresses by Reko; ace accessories by Smil, new pizza totes by Snack Mountain and much much more...I feel a bit giddy.
We'll also be unveiling our first ever window installation called "Woodland Picnic Party" featuring a life size glitter bambi, our new mannequin Bunty who has candyfloss hair and a host of crochet picnic foods. But hey I'm not gonna tell you anymore you have to come and check it out with your own eyes!
You'll find us from 7pm onwards at 66a Sclater street, Off Brick Lane, London E1 6HR. Our nearest tube stations are Liverpool Street station and Old street and the nearest bus route is the number 8. Click here for a map.
Dress code - wear your Lady Luck Rules OK jewellery old and new and you'll be entered into a special raffle...yippee!