Lady Luck Rules OK made its West End debut last night at the Covent Garden Urban Outfitters Christmas Shopping event. We designed a boudoir style Pop-Up Tattoo Parlour for the night with black and white chequered flooring, leopard print stools, leopard print aprons and a screen decorated with designs from our Personalise It! collection.

The boudoir gals and concept creators were our interns Chloe Pye (left), Kirsty Fletcher (right) both students from Camberwell College of the Arts London and me!

Chloe is studying illustration and is a huge fan of tattoo artwork so she became our "tattoo-ist" for the evening. The store opened at 5pm with a crackin' 20% off everything, a free bar and music by the Young and Lost Club Record label DJs. We were up on the third floor and from the second the store opened our little parlour had a big queue, it was very exciting!

Our super cute intern Aline from Berlin came to visit us and hopped into the chair for her very own personalised tattoo. It doesn't hurt Aline, promise!

Most of the staff from Urban hopped into the chair at some stage in the evening and this lovey gal had her pups name on one arm and her beau's name on the other. Aww.

This guy gets the prize for the best placement of the evening although there were a few other suggestions Chloe politely turned down! As usual we took too many photos to fit on the blog so why dontcha check out our flickr page...click here!

Lady Luck Rules OK will be making it’s West End debut at the Urban Outfitters store in Covent Garden on Thursday 27th November. Our Pop-Up Tattoo Parlour will open for business from 5pm when our tattoo artist Chloe Pye will be skillfully drawing personalised tattoo stickers on the arms of everyone in the room! Our boudoir gals will be handing out a limited number of the first ever Lady Luck Rules OK discount cards and offering advice on what to choose for your tattoo!

There will be a free bar, nibbles and goodie bags for early birdies and Benefit Cosmetics will be doing free make overs. Plus we’ll all be boppin’ and a shoppin’ to the hip sounds of the Young and Lost Club Record label DJs.

Does it sound like fun? Hell yeah! So why don’t you join us anytime between 5pm and 10pm!